Whatever you say, be authentic…

The voyage so far
and the next destination

I always had one clear ambition, to start my own business and be self-employed.

Nothing has changed…

1989 and the deep recessions and mass unemployment of the 80’s had created a very challenging time for business, but there was opportunity, I bounced out of College qualified as a Technical Illustrator and Graphic Designer and was determined to start my own business. After making the most of my first commercial job from my father’s golf club manufacturing company Baron Golf, I was able to use it as a real-world example to gain trust and credibility to market myself as a professional Designer and like a relay, I managed to win one job after the other.

A year later I moved into an office at the “Enterprise Centre” at Ardeer in Stevenston, where Alfred Nobel the founder of the Nobel Prize started what would become ICI.

“Artista” as my business was called was in full sail. I worked literally round the clock building it. Working late into the night to be able to deliver completed work, and find new projects the next day. There was no email, internet or mobile phones, but there was a new invention, the Fax machine!

A life lived in Ayrshire… Burns Country

25 Years Navigating an Ocean…

  • Derek Goodchild early years graphic design artist

    Begin

    Here I am in front of the camera being photographed for the Prince’s Trust. I had been fortunate to win the confidence of the committee with my business plan and was awarded a loan and grant to start the business. My story was featured in their newspaper. What a brilliant charity for young businesses.

    Most of my work at this time was illustration based. I completed countless pen and ink drawings and hand-drawn signs for the Edinburgh Woollen Mill (that’s what the fax machine was for, as the sketches and designs were sent back and forth).

    There was very little photography available and it was very expensive to print full colour so I often illustrated my designs with pencil and ink drawings to create interesting sales materials. Illustrated calendars, tenders, and exhibitions.

  • Architectural watercolour painting by Derek Goodchild.

    Build

    Some of the most challenging were the architectural illustrations for building and construction companies.

    I would create illustrations from architects, elevations and plans of what a building would look like when completed, then create the folders and information packs for the sales team. My favourites were the large sandstone Glasgow merchant buildings that were being turned into luxury homes.

    The drawing board was slowly giving way to the Apple Mac as Design became digital. After winning a Tender from the Local Authority for their new Brand I knew I needed to expand and employ a Design Team.

  • Derek Goodchild with Ocean's Design, Marketing and Web Development Team.

    Grow

    By now it was the naughties and teens, my team had grown and we had a new name “Ocean” The digital world was upon us, changing everything and we had to keep evolving to keep up. Exciting times as the business now had every discipline in the services from Strategic Marketing, Communications, Brand Development, Website Development.

    Together we built a very dynamic and successful Brand Design Company, working with Clients as diverse as BSkyB to the NHS and the Tourist Board, Local Authorities, Chamber of Commerce, Enterprise Agencies and very many SME's.

  • Digitalk internal communications magazine for BSkyB.

    Win

    It’s funny; Design definitely has a fashion “trend” not only in the execution and creation but also in the product. For years it was fashionable for organisations to create a highly polished Annual Report, which was quickly replaced by the Corporate Magazine.

    We specialised in creating these Magazines, and the team and I produced many, all under “Mission Impossible” deadlines. A favourite quote was “The impossible we do today, miracles we do tomorrow”. The most prestigious of these was winning the Digitalk Magazine for Sky Television. We wrote a lot of the content and conducted telephone interviews with Sky employees, organised photography all over the country creating exciting interesting articles. Then we designed, published and delivered it every month to Staff and Engineers’ homes all over the country.

    We often received Communication Awards for our brochure and magazine work. This was testimony to the hard work, dedication and creativity of the entire team.

  • Craufurdland Brand Identity designed by Derek Goodchild.

    Experience

    At the heart of everything I strived to do was quality draftsmanship, typography, colour and composition. Decades of working at smaller than millimetre perfect tolerances. Everything learned from the early years was now developed into refined technical skills. But creatively my work had to be original, innovative and progressive.

    I loved branding projects, I often took the lead in these, I enjoyed the process of getting to know the organisation learning their values and personality and expressing these through the designs I created. If I could include an illustrative detail in the design I was in my element. All my years of experience in business, design and illustration were being brought together in one small but very important piece of visual communication.

    It’s all Art…

Do what you Enjoy…

Spending most of my life on the West Coast I have a love for the sea, beaches, the big dramatic skies, boats and in fact anything nautical. I was very fortunate my friends have a boat, Ruaraidh and Kirsty introduced me to their family and friends and for several summers I joined the boat as one of the crew on “Holdfast”.

All business owners understand the ups and downs of this life, I had come through another Perfect Storm. There had been many storms over the years, this time I was gently changing the Business to reduce it down to me again. I had just achieved this when I was knocked off course by a health scare. Some time off and a decision to look for a less hectic pace of life I chose Edinburgh to develop and manage property which had always been a background interest.

Just around the corner from a property I was refurbishing in Edinburgh city centre are several Fine Art Galleries. I become very interested in the amazing work of the artists exhibiting and often took time to visit the museums and galleries in the city to study the paintings, something I had never done before.

What makes you tick.

What makes an Artist…

I hope it’s walking along the beach, just taking it all in.

This string of beaches and incredible sand dunes are at the far end of a very long peninsula on North Uist.
It took me hours walking out to the cairn at the highest point, not another person to be seen for miles…

The Creative Urge was returning…

Another yacht race near Oban, the rain was pouring down on the back of another squall. Its summer! T anyone? shouts Ruaraidh. Great, just what’s needed as I put my thumb up. Rookie mistake… the cans of Tennent’s lager were handed out (it was usually other brands but ‘T’ was a universal term for beer). My friends had introduced me to an area of Scotland and the Islands I had never seen. It is stunning in all weathers.

Seeing the coast from Holdfast, paddling back to the boat in the dinghy under an incredible sunset sky. The seafood, the late-night parties in the island pubs, the Craic the laughs all firmly settled in my memory as some of the best ever. Over the last few years I have visited many of the Inner Hebrides and all of the Outer Hebrides, returning year after year. Every weekend I walk through the beautiful coast and estate of Culzean Castle taking pictures. These days I’m never far from a walk along the beach.

The Creative Urge was returning…

Most of my painting initially was for Architectural Illustrations many years ago but I wanted to do something entirely creative and to paint in a very different way, I wanted scale and drama. Inspired by the work I saw in the galleries I bought a load of paint and canvas and got stuck in. It has been several years of developing and practising skills, very many of these I already possessed they just needed to be “re-calibrated” for a different use.  I knew exactly what I wanted to paint, the coast and islands have everything I need.

So if you have reached this point I hope you enjoyed the story and I am excited to show my work which I hope you enjoy…

Derek Goodchild Painting 4

“An intuitive grasp of place and affinity with the sea complemented by his extensive knowledge of colour, composition, scale and balance ensures his execution displays maturity and confidence. Broad confident brush marks and delicate palette knife work, mixed with innovative techniques are evidence of an approach to his painting not dictated by one method but what most represents the subject.”